Visa 10.4 — Fraud, Card-Absent Environment
Issuer alleges the cardholder did not authorize a card-not-present transaction. Compelling evidence focuses on matching the transaction to a prior undisputed purchase or to account access.
Required evidence
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AVS + CVV match on authorizationDemonstrates the purchaser possessed the card's billing details at the time of sale.Visa Dispute Rules 11.4.4 — Compelling Evidence 3.0
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IP address + device fingerprint at checkoutLinks the disputed order to the cardholder's historical login or browsing profile.Visa CE 3.0 §2 — prior undisputed transaction linkage
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Proof of delivery to the cardholder's verified addressSigned or geolocated delivery to the AVS-matched address neutralizes fraud claims.Visa Dispute Rules 11.4.3
Recommended evidence
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Two prior undisputed purchases on the same account (120 days)Under Visa CE 3.0, two matching good transactions establish a pattern that rebuts fraud.Visa CE 3.0 §3.1
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Account login history (timestamps, IPs, device IDs)Shows the purchaser used the cardholder's authenticated account, not a stolen card alone.Visa CE 3.0 §2.3